One of the first steps in developing our project as a system, rather than a one-off experience, was developing a strong branding language that we could carry throughout.
Below are some of our initial mood boards and brand explorations.
And a few mock ups of what our social media posts might look like...
Using the same general visual style, we then updated our branding and social media with our new name and direction.
Similarly to our use of instagram, we began making Tiktoks to describe our mission and process in order for the system to gain traction and pique curiosity.